When I recently saw that at my local store that caters to the beauty industry professionals they were putting a new Essie display, I was immediately interested.
Once I asked the sales assistants, I discovered that this was not the regular Essie line that they would be displaying, but the Essie Professional Application line.
After a bit of google fu, I did find that L’Oreal does have both Essie and Essie Professional as brands. Also, I was told by the girls at the store that these Essie nailpolishes have some differences when it comes to formula, brush, number of shades available and production site when compared to the retail Essie nailpolishes.
Transient Beauté 